TEST Waitlist Page

The essential elements you will need for your waitlist page:

1. Image Banner & Headline (The Hook)

You want visitors to immediately know what is coming and why they need to be on the list.

• Headline: Something Special Is Coming...

• Subtext: Tired of hunting for the right stationery? Join the waitlist to be the first to know when our new monthly subscription opens—and get exclusive early access!

• Button / Form Action: Join the Waitlist (or Save My Spot)

2. A Simple Email Capture Form

Keep the friction as low as possible. In Shopify (or using your email marketing app like Klaviyo or Mailchimp), you only need:

• Email Address field

• A clear, cheerful button text (e.g., Count Me In!)

• Tip: You can also ask for their first name so you can personalize future emails to them!

3. A Sneak Peek / "What to Expect" Section

Give them a reason to actually want to wait. Briefly tease the value using your core product pillars:

• Exclusive Designs: A2 cards and custom envelopes you won't find anywhere else on the site.

• Zero Stress: Your monthly 10-minute creative escape delivered right to your door.

• High Quality: Premium paper goods made by a crafter, for crafters.

4. A "What Happens Next?" Note (Setting Expectations)

Once someone fills out the form, reassure them immediately with a brief confirmation message on the page or via an automated email:

• Example text: "You're on the list! Keep an eye on your inbox—we’ll send you a sneak peek of our very first box and let you know the exact moment doors open."